You can have the best beer ever, but if customers do not find it, then selling it will be difficult. One way that brewers can attract more buyers for their beer is through spotlighting services. These companies will feature your beer in magazines and online publications, sharing important facts and reviews with potential customers. You might be considering hiring a marketing firm to spotlight your beer. If so, here are some key times when having your beer spotlighted will be most beneficial.
Right after a new release.
Customers who are really into beer are always on the lookout for new and exciting beers to try. They want to be the first to learn about and try these beers. If you have one of your new beers spotlighted as soon as you release it, then this will draw a lot of traffic to that beer when it is still fresh, new, and really interesting in the minds of your potential customers. This approach also gives your marketers a good starting point. It's easier for them to write copy around a beer that they can advertise as "brand new" and "revolutionary."
Near your brewery's anniversary.
Anniversaries, or birthdays, are often celebrated in the brewing world. It can be a tough business to be in and making it another year is definitely a reason to celebrate. Customers will want to do so alongside you—often with a beer in hand. So, if you spotlight some of your beers right before your brewery's anniversary, this will attract lots of customers who are interested in that celebration. If you decide to go this route, consider naming one of your beers something anniversary-related. For example, you could name the beer "Cheers to 3 Years." This way, when the marketers spotlight your beer, more attention will be on the fact that your company is about to turn one year older.
Before the holidays.
If you sell your beer in cans or growlers, you might want to spotlight it before the holidays. This will encourage customers to come sample your beer and perhaps buy it as a gift for family and friends. Make sure the marketers spotlight beers that are versatile and will appeal to gift recipients. This is more of a time to feature your classic ale and less of a time to feature your most unique, fruity sour.
There are no bad times to spotlight your beer, but the occasions above are better than average times to take the plunge. Contact a local craft brewery spotlight service to learn more.
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